Duration: 42 minutes
Creating the perfect website may appear to be a daunting challenge, but this workshop will offer the wisdom you need to take your small business online with pride. Designing and publishing a website that illustrates your brand, your products and services, and offers visitors fresh, beneficial information typically captures business success.
This workshop describes, in detail, how to bring a business to the web in a timely, cost effective manner. The “mysteries” that sometimes surround the creation and publishing of an effective website will disappear before your eyes. While workshop participants may not want to start a new career as a website designer, they will understand all the basics of creating a successful website to help their business succeed and achieve.
With several helpful how-to guides and the ability to select a SCORE mentor to offer expertise and advice, workshop participants should enjoy an enlarged presence in their market and capture knowledge about how to open new markets, never before available to them.
Duration: 42 minutes
You’ll learn about the prominence of having a strong presence on the web. Learning about the critical elements of web design will help you create a winning internet strategy for your small business.
Measuring the results of your new website, equally prominent, adds significantly to your personal knowledge base. Learning how to measure, analyze, and use the apparent effectiveness of your website will make you a better business owner.
You will also learn how to create a superior marketing plan based on the volume and nature of the new potential customers you’ll reach with a well-designed website. You’ll now be able to project the results you want your website to deliver. This helps you set appropriate business and marketing goals.
As you continue to use and apply these techniques, your website—and your business operations—will steadily improve. You will understand the overwhelming importance of having a superior website and how to create and maintain one.
