Duration: 43 minutes
We’ll cover the many profitable reasons to market your products and services online. Many small businesses mistakenly assume their company may not benefit from using a transactional (e-commerce) website. However, all businesses can achieve new vitality and increased sales using an effective online presence.
Even worst case situations generate new and important information about your current and potential customer universe. This data will also help you jumpstart and rejuvenate sales if you act on this information.
This workshop will also introduce a wonderful marketing model that you can use to increase your sales and profits. Techniques to jumpstart sales are so valuable, you cannot afford to miss this workshop. Even if your business is currently widely successful, you’ll benefit from learning alternative marketing tactics.
Duration: 43 minutes
Along with mastering the proven reasons to market your business via the Internet, you’ll learn how to attract visitors to your website. More importantly, you’ll learn how to convert visitors into buyers. Is there anything more critical to the health of your business?
Website “hits” are not a true measure of the success of your website. Unless your visitors are motivated to return—and buy—your site is little more than an inert advertisement or company ego display. This workshop, however, will show you how to help turn “hits” into sales.
You’ll learn the difference between marketing and advertising, critical information to increase sales. Participants also are exposed to the classic four “P’s” of marketing—product, price, place, and promotion.
The AIDA marketing model will help turn your technology into revenue. You will learn how to reach customers you never believed possible. This marketing technique also helps you establish credibility and branding, formerly achieved by only the largest organizations—with the largest marketing budgets.
